Won't Stop Beating

Completed: 2013 - Ongoing
Client: Personal Project
Production: Art direction, campaign design, merchandise design, event planning & logistics management

This project is dedicated to Jaafar Mohammed Khan

Context

In 2013, a close friend of mine passed away due to a congenital heart disease, it was something that he never let get in the way of life. He was told that he wouldn't live past infancy but due to advances in modern medicine he was able to live a much longer life than anyone intially had thought. 

I wanted to make sure that other people who are affected by this are able to live longer and happier lives by providing ways for the public to make donating to charity easier.

Since 2013 we have raised over £5000 for the British Heart Foundation!

Synopsis

Every so often capsule releases are dropped for patrons to buy Won't Stop Beating merchandise which are often tied in with events to help promote donations to the British Heart Foundation.

Events helped us not only raise awareness but it helped us educate a much larger audience around the issues of congenital heart diseases.

Things started small with a bake sale, non-uniform days and then eventually bigger and bigger things like whole collections and pop-up shops!

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